Ecological labels – why are they worth using

Why use an eco-label? Consumers' environmental awareness is growing, which translates into daily purchasing decisions. More and more people are paying attention to packaging and labels marked as eco. Customers are keen to choose ecological goods, so it's worth taking a closer look at them.

Advantages of eco-labels

Eco-labels, often called eco-signs, aim to inform the consumer whether a product has a beneficial impact on the environment. From such a label, you can learn whether the product has been tested on animals or whether the packaging is suitable for composting and recycling.

What are the advantages of eco-labels? In addition to their informative value, the eco-labels themselves on packaging are made from environmentally friendly materials. They decompose much faster than traditional labels due to the use of Kraft paper. At the same time, they are highly durable and resistant, adhering perfectly to various surfaces.

Why else should you choose eco-friendly packaging and labels? It's valuable information for clients and consumers – an eco-label helps build a positive company image. This is particularly important if your company operates according to the principles of corporate social responsibility. Eco-friendly self-adhesive labels are therefore an excellent choice not only for the natural environment but also for your company.

What types of eco-labels are there?

It is worth knowing that every type of labeling on labels is confirmed by research and controls, which testifies to their credibility. Before purchasing a given product, it is good to familiarize yourself with the graphic version of the labels. Among many of them, you will find labels such as:

• Ekoland – found on food that is free from GMOs,
• ZCRE – this is the sign for certified organic farming,
• Ecolabel (Green Leaf) – this eco-product label indicates a European Union product whose production did not use chemical plant protection agents,
• Energy Star – the label is found on energy-efficient household appliances and electronics,
• Fair Trade Federation – this is a manufacturer's sign that indicates high standards of employee treatment and safe working conditions,
• Blue Angel – the oldest ecological symbol in the world,
• Zielone Płuca Polski (Green Lungs of Poland) – indicates that the product was manufactured in accordance with the principles of sustainable development,
• CRL – i.e., Carbon Reduction Label, means that carbon dioxide emissions were limited during production,
• PEFC – The Programme for Endorsement of Forest Certification, the label indicates that the product supports responsible forest management.

These are just a few of the most popular labels. It is also worth paying attention to such graphics on eco-labels as the daisy, green sign, eco-sign, bunny, or recycling. Knowing these labels allows for conscious purchasing decisions, regardless of the type of goods.

In which industries are eco-labels useful?

European eco-labels are useful not only as an eco-product designation. They can be used for packaging parcels or goods, giving them an aesthetic, natural, and friendly character. Manufacturers who want to build a positive company image can choose one of six types of labels:

• Wash Off,
• Multi Cycle,
• Clean Flake,
• REbase,
• Think Thin,
• ReNEW.

Eco-labels will prove useful in industries that build their brand consciously. Consider using them if you sell natural products, such as cosmetics, children's toys, or food. You can also use eco-labels to mark or package local specialties. They will also serve as stickers with your company logo and for many other marketing activities. A well-thought-out strategy will ensure that consumers associate your business positively.