Custom Packing Tape – Not Just for Packaging
But do you know every single one of its functionalities? Did you know that logo tape is a cost-effective investment because you can use it in many ways? Find out how else adhesive tape with your company logo can support effective marketing.
What else can logo tape be used for?
Custom printed tape, like any tape, is primarily used to secure packages during transport. But it is the print that makes it a functional solution with a slightly broader application. Namely, adhesive tape with a company logo is also suitable for:
- sealing company packages;
- securing and marking stored packages;
- securing pallets with goods;
- packaging promotional materials given to customers – thoughtfully designed and aesthetically made adhesive tape with a company logo also becomes a decoration;
- subtle company advertising – tapes with custom prints allow current and potential customers to easily identify the brand, making it memorable and increasing awareness of the company's existence.
Logo or something more?
In fact, packaging tape with a custom print offers broad opportunities for building brand image and communicating with recipients. Have you launched an unprecedented promotion in your store? Or perhaps your company is celebrating an anniversary? Paper packaging tape is an excellent way to communicate this and allow every recipient to feel part of the brand. So, what, besides the company logo, can custom printed packaging tape be covered with? Here are some tips worth using to diversify printed packaging tapes.
- Leverage seasonality – packages received during the Christmas season, taped with Christmas trees or reindeers, look really good and encourage repeat purchases.
- Share current events – custom printed tape is a great place for information, for example, about sales, brand birthdays, or the opening of a brick-and-mortar store – remember to be creative and intriguing with the design.
- Include a website address – although current customers probably know it well, it will easily allow potential customers whose attention was caught by the package to reach your website.
- Focus on communication – do you run a cosmetics company? Include a slogan on the custom printed tape that will make your customers smile; you can also include a brand slogan.
Types of printed packaging tapes
Do you care about the environment and prefer paper tape? Or perhaps your company logo packaging tape needs to be resistant to sub-zero temperatures? As a tape manufacturer, we produce a variety of custom printed tapes for clients. They can be divided according to various properties, with two being particularly important – the type of adhesive they are coated with and the carrier material.
Adhesive tapes with print are coated with:
- hot-melt (synthetic rubber),
- modified hot-melt,
- solvent (natural rubber),
- eco-solvent (modified acrylic),
- acrylic,
- low-noise acrylic,
- modified rubber,
- freezer.
Custom printed tape can be made from:
- BOPP – the most commonly used carrier,
- paper (Kraft or Silco) – eco-friendly, recyclable tapes,
- PVC.
Before you prepare the design
Since self-adhesive tape with print is to become an element of effective marketing, it must be prepared with attention to every detail. To achieve this, the design itself must be carefully thought out. Therefore, before you send it to the company that will prepare the packaging tapes for you, design the logo or other print appropriately, namely:
- match the print colors to the color of the packaging you will be sealing to achieve an aesthetic effect that emphasizes the brand's character,
- consider how wide you need the tape to be and adjust the size and detail of the print accordingly,
- think about how the logo will be placed on the tape – vertically, horizontally, or diagonally?
